So Google, Facebook won't be affected as long as you're visiting Facebook once a day. However, sites such as Google and Facebook ad tracking services are expected to easy way around the new restrictions as the tracking cookies are associated directly with the website. The cookies that will be hardest hit by this are third-party tracking systems such as Criteo and Adroll, which silently coordinate cookies in the background of thousands of sites, according to report by The Verve.ĪLSO READ: Why advertisers need to pay attention to ad fraud on digital mediums As blocking cookies straight away would hinder basic functionalities of the website, the new Safari update has a time limit on how long the cookie is there and then deleting it automatically. However, Apple's Safari's new cookie blocking update goes a step further as it uses machine learning to identify behavior no matter how the cookies are served. Experts see it as a monopolistic move meant to save the digital ad industry from itself and would also make Google's business model more sustainable as only quality ads would be promoted.
The tool Google launched is called 'Funding Choices', which is now in beta version, where publishers can show customised messages to visitors using the ad blocker, inviting them to either enable ads on their site or pay for a pass that removes all ads on that site through the new Google Contributor. A reason why they have taken the decision. Google's Senior Vice President for Ads and Commerce, Sridhar Ramaswamy said in a blog post that the frustrating experiences created by annoying and intrusive ads lead to some people blocking all ads, which takes a big toll on content creators, journalists, web developers and video-graphers who depend on the ads to fund their content creation.
0 kommentar(er)
